First impressions matter, and when it comes to attracting attention from interested prospects

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First impressions matter, and when it comes to attracting attention from interested prospects


Сообщение isaahad » 13 авг 2022, 09:17

When you empathize with your ideal prospect, you’ll know how to use the right language to keep them reading your copy because you’ll know how to express information that is relevant to their needs and wants. Your headline needs to communicate: Who should care about your story How you’re going to help them, in ways competitors don’t Why they should care right now You want to get someone to read your story immediately, because content or copy “saved for later” is content and copy that’s forgotten. How do you do that? Write your headline drafts first. Draft a ton of options, including slight variations. The main thing to keep in mind is that a headline is a promise. (And so are your email subject lines for sales, for that matter.) It promises some kind of benefit or reward in exchange for attention. That reward could range from entertainment to a fulfilled dream to the solution to a pressing problem.

A good way to make sure your headlines Buy Bulk SMS Service always offer a compelling reward is to refer back to the 4-U approach taught by our friends at AWAI (American Writers & Artists Institute). Your headlines must: Be USEFUL to the reader Provide her with a sense of URGENCY Convey the idea that the main benefit is somehow UNIQUE Do all of the above in an ULTRA-SPECIFIC way. Ultimately, a benefit-driven headline effortlessly leads a reader into your copy. Many new copywriters struggle with headlines that are UNIQUE and ULTRA-SPECIFIC because it’s often challenging to keep your message clear while satisfying those two requirements.

When you study the headlines that pique your interest, identify the parts that make them UNIQUE and ULTRA-SPECIFIC — the exact reasons why they got your attention and persuaded you to take a closer look at the body copy. Learning how to write great headlines is an absolutely vital part of your success with storyselling. When you start your next writing assignment — whether it’s a blog post, ebook, video script, or sales page — make sure you leave plenty of time for drafting and experimenting with headlines. More storyselling resources: 22 Sure-Fire Headline Formulas that Work 3 Simple Questions that Help You Craft Better Headlines Clickbait or Damn Good Headline?